To answer the second question first, yes there is a solution, but it’s not pretty. ( UPDATE: More temporary solutions found, plus BioWare is working to address the issue.) How did this happen? And is there a solution? Find out after the jump. However, if you bought the game for your Xbox 360 or PC and started your character all the way back in the original Mass Effect, you might find that your face refuses to import, leaving you with a blank slate, or the option to use the default Shepard head for your ME3 playthrough.
If you’ve played Mass Effect 2 (or the just-released Mass Effect 3), you have the option to import this custom character and his/her saved data to continue your adventure as the Shepard from your previous game. One of the first things you’re able to do before you get going in a new Mass Effect game is to customize your Male or (preferably) Female Shepard’s face. Mass Effect 3 owners were shocked to find out today that most of their customized Commander Shepards could not have their faces imported into the new game.